There are over 1 billion websites online today. If your website doesn’t have the momentum it needs, it will get lost in all that noise and not be effective for your business. In the sixth and final article of this series, I will talk about the importance of promoting your website to get momentum going.
Ignore this Fact at Your Own Peril – An Effective Online Marketing Strategy is a MUST for any Small Business that has an Online Presence.
Build it, yet fail to market it, and they WON’T Come. It used to be enough to build a website and expect potential customers to find you online and transact business. This is no longer the case in the rapidly changing and increasingly competitive world of Online Businesses; building a website without online marketing is like building a small business in the middle of an abandoned desert! No one will ever see it!
Okay, “that sounds about right” you say, but maybe you wonder what a Small Business on a budget is to do about this problem? I know that a comprehensive Online Marketing strategy can be cost prohibitive for many small businesses and non-profits (some plans can run into the thousands of dollars). However, that doesn’t mean that you should ignore this fact and do nothing. At the very least small business owners should seek the services of an Online Digital Marketing Strategist or Consultant to help them prioritize goals and discuss the most cost-effective ways to obtain those goals.
While hiring such a consultant can seem cost prohibitive itself, getting professional advice and direction will most likely save you from making costly mistakes now and in the future. For example, do you know which social media platform is best for your customer-base? Do you know the best times to post or tweet? Do you know how much to bid for keywords or which demographics to choose? Do you know rather or not video will be effective for your business? Do you know how to measure rather or not what you are doing is effective? If it is not effective, do you know which corrections to make to improve results? The bottom line is, you could spend a ton of money and not be any better off without some professional help.
Tools to Help your Small Business Succeed On-Line
There are many tools out there to help build an effective online reach for Small Businesses. Some of these tools include:
- Email Marketing
- Social Media (Facebook, Twitter, Pinterest, Instagram, etc)
- Content Marketing, Branding, User Review, Social Proof
- Click Funnels, Sales Funnels, One-time Offers
- Video Marketing (YouTube, Vimeo, Explainer Animations, etc)
- Google AdWords, PayPer Click Marketing, etc.
- Search Engine Marketing (SEM), Search Engine Optimization (SEO, onpage and offpage, backlinking, etc)
- Webinars & Blogs
- Online Directories, & Much more …
With all these tools available, a professional can help you pick not only the right tool, but the right message for your business online. So, pick up the phone and call a professional today. Most Digital Marketing and Online Business Consultants for Small Businesses and Non-Profits will at least spend a few minutes with you on the phone at no charge to see if they can help you or not. What do you have to lose … other than business to your competitors who are marketing online!