6 Reasons Your Website is Ineffective Archives • Real Time Web Marketing

In this series of articles I identify 6 reasons your website is ineffective (doesn’t work for you). You will see that websites are more than just design. It takes many parts working together to make a website perform well (convert well) online. If one of these areas is off, results will suffer. Don’t worry, I will also provide proven solutions to correct each of the six common problem areas with websites.

6 Reasons Your Website is Ineffective (Introduction)

In the series "6 Reasons Your Website is Ineffective" you will discover that websites are more than just design. It takes many interconnected parts working together to make a website perform well online. If one of these areas is off, results will suffer. Learn how to spot and resolve these issues by ...

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6 Reasons Series: #1 Lack of Quality Content

A lack of quality content will disinterest or confuse your website visitors. This will most likely drive them away. When they leave, you lose. In this post you will learn what poor content looks like and how to fix it by ...

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Man standing in front of many roads leading to a city

6 Reasons Series: #2 Lack of Direction (Missing Calls-to-Action)

Seventy percent of small business websites have no detectable call-to-action on their home page. That means that these websites are not prompting visitors to do a single thing. This kind of passive web design results in a website that is ineffective.

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6 Reasons Series: #3 Lack of Focus

Does your website have ADHD? To be more specific, does it wander off task and have difficulty sustaining focus? If it does, than you most likely experience issues attracting visitors and making sales. Fact is, the less focused your website is, the less effective it will be.

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6 Reasons Series: #4 Lack of Usability

Do you ever stop to consider how your website visitors feel when they visit your website? Is it a good or bad experience for them? The answer to this question will have more influence on the effectiveness of your website than you know.

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6 Reasons Series: #5 Lack of Performance

Visitors will leave websites that load too slow. Google's own research shows that over 50% of mobile users leave sites that don't load within 3 seconds. In fact, page load speed is so critical today that Google has begun using…

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6 Reasons Series: #6 Lack of Momentum

There are over 1 billion websites online today. If your website doesn’t have the momentum it needs, it will get lost in all that noise and not be effective for your business. In the sixth and final article of this series, I will talk about the importance of promoting your website to get momentum going.

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