Small Business Marketing Blog

6 Reasons Series: #3 Lack of Focus

Does your website have ADHD? To be more specific, does it wander off task and have difficulty sustaining focus? If it does, than you most likely experience issues attracting visitors and making sales. Fact is, the less focused your website is, the less effective it will be.

6 Reasons Series: #2 Lack of Direction (Missing Calls-to-Action)

Seventy percent of small business websites have no detectable call-to-action on their home page. That means that these websites are not prompting visitors to do a single thing. This kind of passive web design results in a website that is ineffective.

6 Reasons Series: #1 Lack of Quality Content

A lack of quality content will disinterest or confuse your website visitors. This will most likely drive them away. When they leave, you lose. In this post you will learn what poor content looks like and how to fix it by …

6 Reasons Your Website is Ineffective (Introduction)

In the series “6 Reasons Your Website is Ineffective” you will discover that websites are more than just design. It takes many interconnected parts working together to make a website perform well online. If one of these areas is off, results will suffer. Learn how to spot and resolve these issues by …

Time to Get Psycho with Your Online Marketing

The most effective way market a product or service online is to appeal to a readers interests & emotions. Studies show that you have less than 3 seconds to make a impression!

Small Biz Resources: A Look at Online Invoicing & Job Tracking

As small business owners, we all struggle with bookkeeping and accounting. In this article I talk about my experiences with bookkeeping and the solution I found that works best for my business, online invoicing with FreshBooks.