6 Reasons Series: #3 Lack of Focus
Does your website have ADHD? To be more specific, does it wander off task and have difficulty sustaining focus? If it does, than you most likely experience issues attracting visitors and making sales. Fact is, the less focused your website is, the less effective it will be.
6 Reasons Series: #2 Lack of Direction (Missing Calls-to-Action)
Seventy percent of small business websites have no detectable call-to-action on their home page. That means that these websites are not prompting visitors to do a single thing. This kind of passive web design results in a website that is ineffective.
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