What are Analytics?
Analytics is a free service offered by Google that allows the tracking & reporting of website traffic. A special piece of code is installed on the website itself to accomplish this.
Should I Have Analytics on My Website?
Having analytics installed on your website does nothing in itself to improve your search engine ranking. If you don’t plan to use the data to improve your website, than you don’t need it.
How we use analytical data to
make your website better
Tracking Visitors
The installed code will track any actions the visitor takes (or doesn’t take) while on your website. A ton of other data is also collected.
Discover Trends
The installed code will track any actions the visitor takes (or doesn’t take) while on your website. A ton of other data is also collected.
Setting Goals
Set goals for your website and track the results using reports (e.g. “How many people were sent to my website from a Facebook post”).
And All This Too
Want to know more? Here is an article on the ways google analytics can improve your website from BusinessInsider.com.