This is the Reason We Posted Our Mission Statement
"We strive to empower small business owners to succeed and gain a competitive edge in the online marketplace. Our goal is to help them attract more clients, enjoy life more, and be proud of the business they have built."
First, developing and knowing a mission statement helps our team to stay focused. Posting it in a public place reminds us if we ever forget. Here at Real Time Web Marketing we know shiny new objects to tempting to chase from time to time. And, it is certainly important to remain open to new input. However, more often than not, chasing ‘new and better’ only defuses our effectiveness and robs us of time.
Second, we are placing our mission statement here so that other business owners can see how important having a clear mission (knowing your why) becomes when developing your story and brand. We all need to know our “why” as the first step in effective messaging. As author Simon Sinek put it ” … the why drives what we do and how we present ourselves to the public at large.“
What Gets Us Up in the Morning and Makes Us Feel Alive? Choosing Our “Why”
Too many business owners have trouble communicating their “why” clearly because they don’t even have one defined. We see signs of this right away when we begin to work with folks. Simple passion or the desire to make money may be great motivators to start a business; but, it takes purpose and a well-thought-out plan to grow a business and prevent burn-out.
In developing our mission statement, we chose to keep it simple. We made sure it required no explanation and that it did not include a ‘how’ or ‘what’. We have wrote a short article how to do this for your own business HERE based on a book from Simon Sinek called “Start With Why: How Great Leaders Inspire Everyone to Take Action.”
We love helping others – this includes working with business owners and corporate boards alike! We also enjoy being of service in our communities. We enjoy helping people discover their vision and finding a purpose as part of our strategy and discovery process for each project.
We wish you a prosperous and joyous life – I hope to hear from you soon.