9 Actions You Can Take to Help Drive Traffic to Your Small Business Website

graphic of traffic driving to website

Play Video The “Incredible, Invisible Small Business Website” … Don’t Let This Be You! Want to drive traffic to your small business? Build it and they will come … right? Websites are not like brick-and-mortar stores used to be. There is no foot traffic where people will just “walk by” your website and come in, no matter…

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Social Media Fail. Is your online business socially awkward?

social media fail geek

We all know someone who is awkward social situations. At parties, they hang out on the fringe. When they do find someone who will talk with them, they have a difficult time thinking of something appropriate or interesting to say. Being socially awkward as an individual may not keep one from success, but being socially…

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Forbes advises small business owners to seek help from web professionals

Forbes advises small business owners to seek when attempting to grow their online presence Forbes Magazine recently ran an article (Pozin, Ilya, “Leave It to the Experts”) warning owners about the pitfalls of trying to do their own small business web marketing. The article encourages these small business owners to focus their time on core competencies (i.e. running…

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Why Facebook won’t let people see your page posts in their feed

FB page with two women and one covering the other's eyes

So, you have written the perfect Facebook post for your business page and can’t wait for the 1000 people who liked your page to see it. You can almost count the cash from the sales your are going to make. The problem is, most likely less than 2% of the people who liked your page will…

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Investing in Your Brand

Start by investing in a compelling message and building your own special brand The mistake many of us small business owners make is that we assume we are somehow doing enough by investing in a website and maybe a dash or two of social media promotion. We make the same mistake when we only invest…

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SEO is not the Solution to Every Problem

SEO and Market Penetration

SEO is Only One of the Many Tools Needed for Effective Market Penetration I suppose it is tempting, if the only tool you have is a hammer, to treat everything as if it were a nail. Abraham Maslow, Toward a Psychology of Being As small business owners we have all received that call from an SEO…

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Holistic Approach to Web Design

graphic of hand pointing to web deign items

Never forget the big picture when it comes to designing your website Imagine if you will, the most awesome car you can think of. The car you think of may be one that will impress people, one that will go extremely fast and look sexy, or maybe you are one who covets luxury cars, picturing…

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Small Biz Websites without Online Marketing Strategy Getting Crushed

Small business internet marketing

Don’t let your small business get crushed on the web   Ignore this Fact at Your Own Peril – An Effective Online Marketing Strategy is a MUST for any Small Business that has an Online Presence. Build it, yet fail to market it, and they WON’T Come. It used to be enough to build a…

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